Real market opportunity
Not just a clever idea — a problem someone is already trying to solve, badly.
Selective Venture Partnerships
A limited model for high-conviction ventures where we believe our involvement can create outsized value.
Not discounted delivery. A genuine partnership model for the right opportunities.
Not for everyone
This isn't a discount. It's a different shape of work.
Most teams are better served by a standard engagement — and we'll tell you so honestly. A selective partnership exists for a small number of ventures each year where conviction, alignment and timing all hold at once.
If that's not you yet, that's fine. Often the right move is to start with Product, Brand & MVP Foundation and revisit this later.
Who it's for
A small handful of partnerships per year.
- High-potential founders
- Ventures with real upside
- Teams with limited upfront budget but strong potential
- Opportunities where NimaProject has genuine conviction
- Businesses looking for a strategic partner, not just reduced-cost execution
What we look for
Conviction is the gate. Not category.
01 / 05 02 / 05 A team we genuinely believe in
Clear-headed founders, honest about what they don't yet know.
03 / 05 A problem space we understand
Where our experience actually compounds the work, not slows it down.
04 / 05 Aligned incentives, both sides
Reduced cash, meaningful equity, real upside if it lands.
05 / 05 Room to do considered work
Timelines that respect craft. We don't sprint to ship and regret.
When this is the right fit
You probably already think one of these.
- 01
We have strong potential, but can't fund everything conventionally yet.
- 02
We want a real partner, not just discounted delivery.
- 03
We need strategic involvement, not just execution.
- 04
We're early, but the upside is meaningful.
The shape of the partnership
Bounded scope. Aligned upside.
What's included
- Hybrid fee and equity structure
- Tightly scoped support
- Milestone-based collaboration
- Strategic brand, product and digital input
- Deeper involvement where fit is strong
- Clearer alignment between both sides
What you walk away with
- Access to senior support with a more flexible model
- Stronger early-stage momentum
- Clearer product and brand direction
- A partnership built on shared upside
- A more intentional and bounded collaboration model
Frequently asked
The questions teams usually ask first.
How selective is this model?
Very. We take on a small number of venture partnerships at any given time — typically one or two new ones per year — so we can give them real attention.
Do you take equity-only deals?
Rarely. The default is a hybrid structure — a reduced cash fee plus equity — so both sides are aligned and execution is sustainable. Equity-only is reserved for exceptional cases where we have strong conviction and a clear path.
What makes a startup a fit?
Real market opportunity, a team we believe in, a problem space we understand, and a working relationship that we want to invest in. Conviction matters more than category.
How is scope handled?
Tightly. Scope is milestone-based and explicitly bounded so the engagement stays focused and the partnership stays clean. Everything is documented up front.
Is this available to everyone?
No. This is an exception lane, not a standard offer. Most teams are better served by Product, Brand & MVP Foundation or Rebrand & Product Evolution — we'll be honest about which path makes sense for you.
Adjacent offers
If this isn't quite right, one of these might be.
Tell us what you're building.
A short, honest conversation is the right first step. If there's real fit, we'll know quickly. If not, we'll point you toward the partner or offer that suits you better.