
Entropy
Smart Media Optimization & Delivery Engine
Entropy is an image and video optimization engine with its own CDN. You point it at the assets you already have and change one URL. Nothing about the way your users upload has to change, and nothing gets migrated.
- Every visitor is served the lightest format their browser accepts — AVIF, then WebP, then the original — resized to the dimensions your layout actually asks for. A phone never downloads desktop-sized pixels.
- Optimised variants are cached at the edge, so your origin is fetched once per asset rather than once per view.
- It accepts what phones really record, HEIC photos and HEVC video included, and turns video into a fast-starting MP4 with poster frames generated for you.
- It optimises for how the image looks, not for a byte target — so skies don't band, skin tones don't go blotchy and brand colours don't shift.
Runs on WhiteClover, Momizen and Localgoods — and powers media delivery inside Agora.
More about Entropy