Entropy is an image and video optimization engine with its own CDN. Put it in front of your store, marketplace or platform, and every visitor gets the smallest file they can't tell apart from the original.
Speed, quality and space, handled together. We never trade one away to win another.
Most products carry a lot of media: product photos, user uploads, hero images, lifestyle shots. Usually it's served at full camera resolution, in an old, heavy format, to a phone showing it in a narrow column. That means slow pages, poor Core Web Vitals, wasted bandwidth, and storage bills that climb with your heaviest uploader.
Entropy fixes all four at once, automatically. Your users keep uploading the way they always have, and you change one thing: the URL you display images from. From there it picks the lightest format each browser supports, resizes to the exact size your layout needs, and caches it so the second visitor and everyone after gets it instantly.
E-shops whose product grids and galleries load too slowly
Marketplaces drowning in inconsistent seller-uploaded photos
Social and community platforms with high-volume user uploads
Publishers and brands chasing better Core Web Vitals
Teams paying to re-serve full-size phone photos to mobile users
Each chapter stacks on the last — same as the work itself. Scroll through to see how the pieces fit together.
Photos and video arrive in any format — including the HEIC photos and HEVC video modern phones record — over resumable uploads that survive flaky mobile networks. Nothing is rejected for being the wrong format or interrupted mid-upload.
Entropy balances speed, quality and space at the same time. No banded skies, no blotchy skin tones, no colour shift. It aims for a file your eye reads as identical to the original, not for some arbitrary size target.
Each viewer is served the lightest modern format their browser supports, resized to exactly the dimensions your layout asks for. A phone never downloads desktop-sized pixels; a thumbnail is never a full-resolution photo in disguise.
Optimised variants are cached at the edge with long-lived, validated cache headers, so your origin is touched once per asset — not once per view — and repeat traffic is absorbed before it ever reaches you.
Tools that just crush images to the smallest byte quietly throw away colour. Entropy goes for the best-looking image at the lowest cost to your page speed and storage bill.
Uploads in any codec become broadly compatible, fast-starting streams — while the full-quality original is retained for whenever you need it.
Point Entropy at one of your domains and it becomes a transparent, optimising layer in front of your existing assets — an optimiser and a CDN in one, with a single URL change.
Entropy is hardened for sustained, bursty, high-volume load — so the first visitor is served as fast as the thousandth, and a traffic spike slows the heaviest work first instead of falling over.
| Dimension | Entropy | “Crush-it” compressors |
|---|---|---|
| Optimisation target | Best perceived quality at lowest delivery cost | Smallest possible bytes |
| Colour & gradients | Preserved — no hue shift, no banding | Often degraded to hit a size number |
| Format selection | Per-visitor AVIF / WebP / fallback, automatic | Manual, usually a single format |
| Responsive sizing | Any dimension on the fly, then cached | None — you resize it yourself |
| Delivery | Built-in optimising CDN layer | File in, file out |
| Video | Transcode + instant start + streaming + posters | Not supported |
Faster pages and stronger Core Web Vitals
Lower bandwidth and storage bills
Images that still look like your images
Mobile users served mobile-sized media
A single URL change instead of a re-architecture
One media layer for your whole product
Media optimised and delivered fast across the experience.
See the case studyMarketplace listing photography served light and sharp.
See the case studySeller-uploaded imagery normalised and delivered at the edge.
Powers media delivery inside our marketplace platform.
Explore the productAn image CDN sits between your storage and your visitors, optimising each image on the way out and caching the result at the edge. Entropy fetches an asset from your origin once, produces the right format and size for each request, and serves every repeat view from cache — so pages load faster and your origin and bandwidth costs drop, with no change to how images are stored.
Compressors chase the smallest possible file and often degrade colour and gradients to get there. Entropy optimises Speed, Quality and Space together — the goal is the smallest file a human cannot tell apart from the original, then it also delivers that file through a built-in CDN layer, resized per device. It is a media layer for your whole product, not a one-shot batch tool.
Banding happens when a tool collapses the colour palette to hit a target byte size — smooth gradients like skies, studio backdrops and soft shadows break into visible steps. Entropy doesn't optimise for that palette-count metric. It tunes encoding for perceptual equivalence to the source, so gradients stay smooth, skin tones stay true, and brand colours don't shift.
Both are modern formats far lighter than JPEG or PNG; AVIF usually compresses smaller still but isn't supported by every browser. You don't have to choose — Entropy reads each visitor's browser support and serves AVIF where it's accepted, WebP next, and the original format as a universal fallback, all from the same URL.
Yes. Entropy works as a drop-in layer in front of your existing assets — you point it at your domain and change a single URL on how you display media. There's no re-upload, no migration of your library, and no change to how your users upload. Your origin is fetched once per asset and everything else is served from cache.
No. Entropy sits in front of your existing assets. Your users keep uploading exactly as they do today, and you change a single URL on how you display media. There is no re-architecture and no migration of your existing library required.
Yes. Entropy reads each visitor's browser support and serves the lightest modern format that specific browser can display — AVIF where supported, WebP next, and the original format as a universal fallback. The same image URL yields the optimal format for every visitor automatically.
Yes. Video uploaded in any codec — including the HEVC modern phones record — is transcoded to a universal, fast-starting MP4 and streamed efficiently with proper seeking. Poster frames are generated automatically, and the full-quality original is retained.
That is exactly what it is built for. Smaller, correctly-sized, modern-format images served from the edge improve Largest Contentful Paint and reduce layout and bandwidth cost — both of which feed Core Web Vitals, a ranking and conversion factor.
Yes. Entropy is designed for inconsistent, high-volume, user-generated media and stays fast and stable under heavy, bursty traffic, with multi-tenant isolation so one deployment can serve many brands or customers cleanly.
Book a discovery call or drop us an email — tell us what you're working on and we'll be honest about whether it's the right fit.
