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WorkOENO P

OENO P
Website

We designed the visual identity and digital presence from the ground up — a website that introduces the world to a new chapter in Paris Sigalas’ story. Considered, unhurried, and built to earn time rather than demand it.

Client
OENO P
Year
2025
Industry
Winery / Santorini
Service
Visual Identity, Website Design, Editorial Art Direction
OENO P 'The Wines' page rendered on a tablet over a Santorini vineyard, presenting the Tria Ampelia, Pithari and Akulumbo bottles with production notes

The Concept

The brief was to build a digital presence that matched Paris Sigalas’ philosophy. A website that felt as considered and unhurried as the wines themselves — one that didn’t just list products but introduced you to a person, his land, his team, and the decision to start over with maximum care.

Two iPhone mockups in front of a Santorini hillside — the Pruning article on one screen, the Rise of Santorini Wine timeline on the other

The Identity

The identity rests on a quiet wordmark, a serif type voice and editorial layouts that feel printed even when they are fully responsive. Long paragraphs, generous spacing, hand-drawn island illustrations and tightly cropped photography keep the focus on the wines and on the people behind them.

MacBook on a stone pedestal showing the OENO P History page — paper-card timeline of 1980s and 1990s milestones layered over a textured wall
The OENO P Akulumbo bottle product page — bottle rendered in front of a hand-drawn Cycladic seascape with the AKULUMBO type setting behind it

Screens in Action

The homepage establishes who Paris Sigalas is and tells his story before it ever mentions a wine.

The wines section presents Tria Ampelia, Pithari and Akulumbo alongside their production notes and awards.

The terroir page goes deep — from the varieties, pruning and soil to the island’s climate.

Paris’ Journal gives him a direct voice. The gallery archives the land and the people.

The History & People page tells the founding story and the team that supports it.

Visit OENO P handles bookings for four tasting experiences, from a brief introduction to a full vineyard tour.

Each page is designed to earn time, not demand it.

Two tablets side by side — Visit OENO P booking page with four tasting tiers on the left, The Legacy section with vineyard and amphorae imagery on the right
MacBook on a stone pedestal showing 'The People' page with hand-illustrated portraits of Paris Sigalas and the OENO P team, an iPhone leaning beside it
Three OENO P website panels laid over kraft paper — Santorini's Vineyards, the South Aegean island map and The Climate, with Mavrotragano and Assyrtiko grape illustrations

Outcome

What comes through on every page is craft and the people behind it who genuinely care. Paris Sigalas didn’t build OENO P for scale; he built it because he loves what he does, and that comes through in the wines, in the land and in the team around him. The website’s job was simply to make that visible — to let the work speak, and let the people behind it be felt.

From the first scroll, it’s clear this is a personal project. Not a label. Not a brand exercise. A new chapter, made with love, and made to last.

iPhone on a stone pedestal showing the Small Wine Tasting booking flow — pricing, duration and a 'Book Now' action above a vine
MacBook on a stone pedestal showing the OENO P 'Through Pari's Lens' gallery — black-and-white photographs of the island, vineyard and team