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OENO P
Website

We designed the visual identity and digital presence from the ground up — a website that introduces the world to a new chapter in Paris Sigalas’ story. Considered, unhurried, and built to earn time rather than demand it.

Client
OENO P
Year
2025
Industry
Winery / Santorini
Service
Visual Identity, Website Design, Editorial Art Direction
OENO P 'The Wines' page rendered on a tablet over a Santorini vineyard, presenting the Tria Ampelia, Pithari and Akulumbo bottles with production notes

The Concept

The brief was to build a digital presence that matched Paris Sigalas’ philosophy. A website that felt as considered and unhurried as the wines themselves — one that didn’t just list products but introduced you to a person, his land, his team, and the decision to start over with maximum care.

Two iPhone mockups in front of a Santorini hillside — the Pruning article on one screen, the Rise of Santorini Wine timeline on the other

The Identity

The identity rests on a quiet wordmark, a serif type voice and editorial layouts that feel printed even when they are fully responsive. Long paragraphs, generous spacing, hand-drawn island illustrations and tightly cropped photography keep the focus on the wines and on the people behind them.

MacBook on a stone pedestal showing the OENO P History page — paper-card timeline of 1980s and 1990s milestones layered over a textured wall
The OENO P Akulumbo bottle product page — bottle rendered in front of a hand-drawn Cycladic seascape with the AKULUMBO type setting behind it

Screens in Action

The homepage establishes who Paris Sigalas is and tells his story before it ever mentions a wine.

The wines section presents Tria Ampelia, Pithari and Akulumbo alongside their production notes and awards.

The terroir page goes deep — from the varieties, pruning and soil to the island’s climate.

Paris’ Journal gives him a direct voice. The gallery archives the land and the people.

The History & People page tells the founding story and the team that supports it.

Visit OENO P handles bookings for four tasting experiences, from a brief introduction to a full vineyard tour.

Each page is designed to earn time, not demand it.

Two tablets side by side — Visit OENO P booking page with four tasting tiers on the left, The Legacy section with vineyard and amphorae imagery on the right
MacBook on a stone pedestal showing 'The People' page with hand-illustrated portraits of Paris Sigalas and the OENO P team, an iPhone leaning beside it
Three OENO P website panels laid over kraft paper — Santorini's Vineyards, the South Aegean island map and The Climate, with Mavrotragano and Assyrtiko grape illustrations

Outcome

OENO P went live at oenop.com as the winery’s whole public presence, not a brochure sitting next to one. The homepage tells Paris Sigalas’ story before it names a wine. The wines section carries Tria Ampelia, Pithari and Akulumbo with their production notes and awards. The terroir pages cover varieties, pruning, soil and the island’s climate. Paris’ Journal gives him a direct voice, the gallery archives the land and the people, and Visit OENO P takes bookings for four tasting experiences, from a short introduction to a full vineyard tour.

Nothing on the site is a product listing, and only the booking page asks anything of the visitor. That was the point: a site that earns time rather than demands it, for a winery Paris Sigalas built because he loves the work, not to reach scale.

iPhone on a stone pedestal showing the Small Wine Tasting booking flow — pricing, duration and a 'Book Now' action above a vine
MacBook on a stone pedestal showing the OENO P 'Through Pari's Lens' gallery — black-and-white photographs of the island, vineyard and team