Valeria’s
House
At NimaProject we created the complete brand identity for Valeria’s House, a boutique hospitality experience on Milos Island. We redefined its visual presence to better reflect its character and atmosphere — designing the logo, typography and colour palette, and establishing a refined art direction that conveys warmth, calm and a sense of premium comfort across every touchpoint.
- Client
- Valeria’s House
- Year
- 2024
- Industry
- Hospitality / Boutique Stays
- Service
- Brand Identity, Logo System, Art Direction, Print Collateral
- Location
- Milos Island, Greece
The Concept
Valeria’s House is positioned as a boutique hospitality retreat in Milos that feels personal, warm and quietly refined. The concept centres on “home as an experience”, balancing intimacy and comfort with a subtle sense of premium escape, avoiding anything overly luxurious or impersonal.
The Identity
Designed to embody a personality that is rooted in authenticity, warmth, and the vibrant spirit of the Cycladic art.
We cherish the values of tradition, community, and personal connection, which are at the core of our brand. Our logo, inspired by the harmonious mosaic art, encapsulates the essence of our brand, with its colorful depiction of a garden beneath the Greek sunset.
Brand in Action
The identity translates across marketing materials, social media, and print applications, maintaining consistency while allowing flexibility. Imagery, layouts, and compositions are curated to highlight the atmosphere of the space, with a focus on storytelling, detail, and a welcoming tone that reflects the guest experience.
Outcome
The new identity gave Valeria’s House a visual presence as personal as the stay itself. The mosaic mark works as a printed tile, an embossed soap, a handwritten thank-you card and a quietly embroidered towel — keeping the brand consistent without ever feeling templated.
Across signage, packaging, guest amenities and digital touchpoints, every detail now carries the same warmth and Cycladic spirit, helping the house feel cohesive online, on-property and in every guest’s memory of Milos.
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