Valeria’s
House
At NimaProject we created the complete brand identity for Valeria’s House, a boutique hospitality experience on Milos Island. We redefined its visual presence to better reflect its character and atmosphere — designing the logo, typography and colour palette, and establishing a refined art direction that conveys warmth, calm and a sense of premium comfort across every touchpoint.
- Client
- Valeria’s House
- Year
- 2024
- Industry
- Hospitality / Boutique Stays
- Service
- Brand Identity, Logo System, Art Direction, Print Collateral
- Location
- Milos Island, Greece
The Concept
Valeria’s House is positioned as a boutique hospitality retreat in Milos that feels personal, warm and quietly refined. The concept centres on “home as an experience”, balancing intimacy and comfort with a subtle sense of premium escape, avoiding anything overly luxurious or impersonal.
The Identity
Designed to embody a personality that is rooted in authenticity, warmth, and the vibrant spirit of the Cycladic art.
We cherish the values of tradition, community, and personal connection, which are at the core of our brand. Our logo, inspired by the harmonious mosaic art, encapsulates the essence of our brand, with its colorful depiction of a garden beneath the Greek sunset.
Brand in Action
The identity translates across marketing materials, social media, and print applications, maintaining consistency while allowing flexibility. Imagery, layouts, and compositions are curated to highlight the atmosphere of the space, with a focus on storytelling, detail, and a welcoming tone that reflects the guest experience.
Outcome
The mark is now a physical object on the property, not only a file. It is hand-set in stone in the courtyard floor, mounted as a plaque on the garden wall, embossed into the lavender soap, embroidered on the bath towels, and printed on the door hangers, tote bags, t-shirts, business cards and postcards. That was the test the identity had to pass: a geometric mosaic drawn on a construction grid holds its shape whether it is cut in stone or stitched in thread.
A guest meets the same brand at every point of the stay — the plaque on the way in, the towel by the pool, the soap in the room, the card left on the tray — held together by one palette of Ether cream, Soil olive, Sun amber, Blossom rose, Lavender and Margarita yellow, and by one mark in its colour and line-art forms.
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